Account Executive
Overall rating: (N/A)
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Plans, coordinates, and directs advertising campaign for
clients of advertising agency: Confers with client to determine
advertising requirements and budgetary limitations, utilizing
knowledge of product or service to be advertised, media
capabilities, and audience characteristics. Confers with agency
artists, copywriters, photographers, and other media-production
specialists to select media to be used and to estimate costs.
Submits proposed prorgam and estimated budget to client for
approval.
Coordinates activities of workers enggaed in marketing
research, writing copy, laying out artwork, purchasing media
time and space, developing special displays and promotional
items, and performing other media-production activities, in
order to carry out approved campaign.
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Account Executive
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